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Just about every online marketing guru says “The money is in the list”. What does it mean in simple words? You should create a subscriber list and begin mailing a newsletter to that list on a regular basis. Do you need to begin building your mailing list right now? Think of the points outlined below first. Newsletter marketing isn’t a “set and forget” thing. Of course you can write several dozen messages for your email autoresponder and they will be sufficient to drip feed to your readers for a few months. But really successful marketers do not do only that. They monitor delivery rates Wholesale Bismack Biyombo Jersey , open rates, and CTR rates . They segment their email lists by a lot of parameters and send different messages to different groups. And they do split tests, sending the same message with a different call to action, for example Wholesale James Johnson Jersey , to the same group of people. You should track and test what is working and what isn’t, and fine-tune your campaign along the way. Fact two – a large percentage of website visitors that signed up for your newsletter will never receive it due to spam filters and anti-spam programs. By large percetage I mean very high numbers – over 20%. Fact three – a sizable percentage of people that do get your email will not open it and even fewer will click through to your site (around 4%).


As you can see, it does not look very easy. Lets look at it from a different perspective. Lots of small businesses do not use advertising on radio and TV. Now you have to figure out if you need a newsletter.


You need to start a newsletter if:
1. You are ready to write regularly. Bear in mind that a newsletter is not only about sending advertisements but also about providing high quality information for your subscribers.
2. You have something newsworthy to say at least once a month. Do you update your inventory or release new solutions that often?
3. You will be able to get a significant number of readers in the first month or two. The actual number will differ from business to business. If everything above is accurate for you you’re ready to think about launching your newsletter.


Here is my advice if you do not want to publish “a mediocre newsletter” (meaning a newsletter which doesn’t add anything to your bottom line):
1. Think out of the box in regards to phrasing in your newsletters. Stay away from words like “special deal”, “huge discounts” and other cliches.
2. Offer something valuable. If you want your subscribers open and read your newsletter you must give them something of value. It may be information – you can publish articles with tips how to use your product. Or you can offer discounts – discount codes Wholesale Patrick Patterson Jersey , buy-one-get-one-for-free coupons, free gifts – all this works really well. A word of warning: do not promote items that don’t sell very well, offer coupons for your bestselling products instead.
3. Do not make your messages too long. Here’s an example of a really good newsletter advertisement. “Dear Steve. From August 4 to 26, we will be shipping all orders FREE. We’ve just got a new shipment of hunting clothes and knives Wholesale PJ Tucker Jersey , so you are certainly to find something of interest. If you are not planning to buy anything new during that period of time, visit our website anyway, because you can register to get a FREE delivery coupon that is valid for six months for any purchase at our online store. To see what other promotions are currently running, click this link.


For more information relating to bulk mail check out this new website on e-mail software.


CHONGQING Wholesale KJ McDaniels Jersey , Sept. 25 (Xinhua) -- A regular sea-rail transit route linking Chongqing Municipality in southwest China and Singapore started operations on Monday.


A freight train carrying 54 containers loaded with cars, auto parts and fiber materials, left Chongqing on Monday, and will arrive at Qinzhou Port in south China's Guangxi Zhuang Autonomous Region 48 hours later Wholesale Lucas Nogueira Jersey , said Han Baochang, director of the railway project.


From Qinzhou, the containers will be shipped to Singapore and other Southeast